These are the types of projects I undertake most often:

Brand Strategy Development

• Brand architecture development

• Internal analysis

• Competitive analysis

• Differentiated positioning

• Customer opinion research

• Naming systems

• Internal and external launch programs

• Visual identity system development (with a graphic designer)

Message Creation

• Message hierarchies

• Elevator speeches

• Talking points

Corporate Communications Strategy, Planning and Implementation

• Audits

• Change communications

• Executive communications

• Merger and integration communications

• Internal communications

• Marketing communications

• Crisis management

• Media relations strategy

Thought Leadership Strategies and Programs

• White papers

• Case studies

• Speeches

• Articles

• Surveys

Personal Development

• Communications skills improvement

• Personal branding

• Coaching

• Mentoring