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Serve your clients better than you serve yourself. It’s the only way to create a successful business.
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Know how you are different and why that difference is what a potential client needs.
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Continually build and work your network. You never know from where a great referral will come.
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Always be grateful when people put their faith and trust in you. Never forget they can always do business elsewhere.
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Adopt your personal values as your business values. If they conflict, you will lose yourself and your business.
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Communicate the value you are delivering. And, then do it again.
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Bring the best resources to your clients, even if it isn’t always you.
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Charge what you know your services are worth and set payment parameters. This isn’t the time or the place to be demure.
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Help younger people get ahead. It’s good for your soul and for your business.
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It’s OK to part ways with a client when a relationship isn’t working. Learn how to identify the best clients for you.
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It’s also OK to take an afternoon off! You’ve earned it.
